The #OperationGirl Challenge

Starting today, July 9th, John Legend, RYOT and the Burkle Global Impact Initiative are teaming up to launch the #OperationGirl Charity Challenge, a fundraising campaign for charities focused on women and girls.



Among the painful lessons that Operation USA has learned in 35 years in the field is that women and children are disproportionately victimized by natural disasters, warfare, violence and poverty. They are the hardest hit, the least prepared and, invariably, those who experience the greatest difficulties in recovering from disaster and devastating traumas. That’s why Operation USA supports programs designed to help women and their children pull themselves out of the prisons of gender discrimination, physical brutality and generational poverty.


The funds we raise during this Challenge will support programs aiding women and girls both abroad and here in the United States. In the US, funding will be directed to partners in the South providing skill-building, leadership training, emotional support and much more for at-risk young girls affected by poverty and displacement from disaster; and to Native American partners in the Midwest providing skill building and career training for teenage girls living on reservations. Internationally, funding will be directed to partners in Cambodia and Vietnam providing micro-loans, livelihood training, and health and mental health programs to women and children living in rural areas.




The best part of participating in the #OperationGirl Challenge is the opportunity to win up to $50,000 in bonus challenge prizes! The team that raises the most during the Challenge wins a $50,000 donation. Second place gets $20,000, third gets $10,000, and, there will be weekly Bonus Challenges for charities to win up to another $20,000. Every donation to Operation USA’s fundraiser–large or small–brings us one step closer to thousands of dollars in funding for women and girls around the world.


Will you help us get there? Give today.